We’re here to help guide you through the landscape of personal and professional well-being.

James Harrup-Brook

Founder

Self Cultivation, inspired by James’s journey of self-development and love for horticulture, focuses on personal growth. Working with various experts helped James discover his path to a fulfilling life. Observing his garden, he noted how even slight environmental changes can affect plants—some thrive, others struggle. Similarly, people need nurturing.

James's experiences fuelled his passion for well-being, coaching, and mentoring. He learned that multiple factors, from reflection techniques and breathwork to diet, contributed to his progress. Personal well-being is interconnected.

Thus, Self Cultivation was born, blending James's love for gardening and nature with personal development.

“Because of James’s unique journey he can help you. The experience of building a 
City career from humble beginnings to the journey 
of learning how to thrive personally and professionally with PTSD.”


JAMES TRI-BIO’S

The Tri-Bio method is a distinctive approach to self-cultivation that encourages personal reflection and helps shape your future. The journey begins by writing three biographies.

James’s Tri-Bio is below:

  • James is a senior change and transformation leader; his career has 
culminated in becoming a Partner for a Global Consulting Firm. Over the course of a 20-year career James has led complex change and transformation initiatives for the world largest Investment Banks, Insurance Companies and Global Consultancies. 

    James’s career has seen him break the traditional mobility celling and class barriers.  James is from a true working-class background, this coupled with 
his struggles with dyslexia meant university was simply not an option.  
After leaving school he began by stacking shelves in the local supermarket before getting a job in the local NHS Hospital IT department – where his job was to dismantle old computers and shred hard drives.  

    Being extremely focused, driven and with a tenacious personality James 
moved from the supermarket shelf, to Investment banking.  Throughout his career James knows what it takes to deliver and knows how to spot and maximise career opportunities – he knows the challenges, he knows how hard you need to work, he knows it can all be achieved.  

  • Sixteen years ago, James suffered a life changing accident,  breaking his arm in ten places. Two pieces of bone pieced his arm externally, on their way out that bone severed James’s main vein, James lost all his blood. What pursed was a 10-hour stint in surgery and a week in intensive care. During this ordeal James was pronounced dead three times with family members called to hospital by consultants to say their goodbyes. With his arm wrapped in titanium secures by 45 screws, his main vein replumbed and an impressive 18inch scar. James survived to tell that tale.

    The tale that Jame did not tell for years was one of horrific Post Traumatic Stress Disorder (PTSD). The experience of the terrible accident and the aftermath has impacted him ever since; the impact of PTSD on the brain, the mind and the body; James had periods of suicidal feelings PTSD the impact on his life, his personal relationships with wife and son, family and friends was immense. He literally almost lost it all.

    Through the experience James eventually succeeded in taking control and changing his life.  Through a process of recognising something was wrong and building himself up to seek help he managed to take full control and calm his life. PTSD never leaves, it will always be there lurking in a darkened corner ready to pounce, through years of practice James is now in control of PTSD, not controlled by it.  James has created a life where his has a balanced family career and well-being.

  • Because of James’s unique journey he can help you.  The experience of building a City career from humble beginnings to the journey of learning how to thrive personally and professionally with PTSD. This lived experience has been instrumental to James’s positioned as a coach and mentor, and his approach of building a life that intertwines ambition and drive with compassion and care.

    James is passionate about mental wellbeing, as somebody who will always be in recovery from PTSD mental health will always be central to him.  He is passionate about understanding and creating balance; successful career and meaningful personal relationships.  James is a qualified life coach and mentor; his approach is immersive; it will enable you to have active agency in your own future. It is a confidential space delivered with compassion and care to help you to discover the future you. It will help you consider all aspects from your work to your social connects and to your spiritual life.  The journey will provide an experienced and compassionate advocate for you to self-explore and enable to become the curator of your future you. You will have a renewed courage and strength to face challenges. James is on hand to help you understand for yourself how to make your light shine brighter and warmer.

MEET THE REST OF THE TEAM

Amy

Nutrition Adviser

Amy is passionate about helping people make informed food choices. As a nutrition adviser and member of the Royal Society for Public Health, she has seen the benefits of natural health through diet and lifestyle changes. Her mission is to help others understand the connection between diet and well-being. This focus stems from her experience caring for grandparents with dementia, a preventable chronic disease..

Lee

Hairdresser & Stylist

With a career spanning 25 years, Lee has collaborated with some of the most prominent names in the industry, including celebrities, actors, and top CEOs worldwide. He has developed unique techniques and philosophies that, through his roles as Education and Art Director, have significantly influenced contemporary styles seen on the streets, in magazines, and on screens. Lee is dedicated to understanding and listening to his clients. He will craft a look that not only makes you feel exceptional but also embodies the image you desire.

Tom

Personal Trainer & Life Coach

With over a decade of experience in guiding clients towards improved well-being through a holistic approach, Tom is a qualified personal trainer who focuses on three core areas: environmental, physical, and mental health. He combines physical activity with personal coaching to empower clients to progress, tailoring each session to be both enjoyable and centred around individual goals. Tom's expertise stems from his own experiences with food, having recognized and addressed his addiction to food and fluctuating weight.

Amanda

Neurodiversity Expert & Life Coach

Amanda, diagnosed with Autism in her 40s, is a qualified Life Coach and advocate for neurodiversity. Her late diagnosis brought a range of emotions including relief, clarity, grief, and reflection. Amanda shares her personal journey and experience of thinking differently to help and educate others. She provides insight into the impacts on social interactions and energy levels. Amanda takes a compassionate approach to working with individuals and companies to enhance awareness and acceptance.

CEO

Mentor & Coach

We have access to a CEO with over 30 years of experience in the financial services industry in both the UK and the United States. This individual is highly committed to business and people development. They view mentoring and coaching as integral aspects of their role, focusing on team development from board level downwards. For more than 15 years, this CEO has served as a mentor and coach specifically for other CEOs.

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